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TAANZ - Travel Agents Association New Zealand link to website

T. 09 524 6178      F. 09 524 6179     E. contactus@taaccounting.co.nz

Set your Business Plans NOW    FEBRUARY 2014

Now is the time of year to set your plans. This is the year to lift your business performance.

1 - ANALYSE YOUR FINANCES

• Do a full financial analysis to establish your current situation.

• Benchmark your business compared with the top achievers.

• Identify your strengths, weaknesses and opportunities.

• Monitor progress with ongoing analysis and financial planning.

2 - YOUR VISION

• Clearly define business objectives and long-term goals.

• Create a vision statement for your business, based on what your business is about and how it will achieve
   its objectives.

• Create your vision statement with your team and your customers, ensuring they fully understand and buy into it.

• Incorporate your vision statement into all internal and external communications.

3 - YOUR ADVANTAGE

• Define what it is that your business does differently from all your competitors.

• What makes it unique? Is there a demand for this?

• Ask your customers – Customer Survey.

• Identify who/what/where your target market is.

• Incorporate your unique selling proposition (USP) into all internal and external communications.

4 - YOUR IMAGE

• Does your image reflect your business objectives?

• How does your target market perceive your business?

• Create the image you want your customers to consistently see and experience when they visit your office,
   or web site, or read your advertising, your brochure, your stationery, etc.

5 - YOUR TEAM

• Implement a fully inclusive pricing / service policy – Your price / our service.

• Create systems and procedures for every role, with checklists.

• Implement performance targets, regular appraisals and incentive programmes – increase productivity
   through accountability.

• Establish a regime of weekly sales meetings, incorporating product knowledge updates and performance reviews.

• Full compliance in terms of employ-ment agreements.

• Complete training on USP, service standards, pricing policy and all procedures.

6 - YOUR COMMUNICATION

• Implement a consultant driven sales and marketing system.

• Develop a sales brochure for your business, consistent with your image, to help build credibility and promote
   your USP.

• Consistent advertising must always feature product and your USP.